Simple But Not Easy

jason fried

In 1999 Jason Fried started a design consultancy with a few friends. They called it 37signals and their launch consisted of publishing a page that listed 37 things they believed. 17 years later they're still in business, though their company looks totally different. They've shifted to building software tools and have renamed 37signals after Basecamp, a project management tool which is their most successful product.

Jason recommends people keep things simple - e.g. spend less than you make - and avoid trying to optimize every component of your company, which can be tempting, especially in software. His perspective is refreshing and his advice is simple to understand but not easy to follow without discipline.

Jason recommended a few books in our conversation:
Maverick: The Success Story Behind the World's Most Unusual Workplace Paperback by Ricardo Semler

The Effective Executive: The Definitive Guide to Getting the Right Things Done by Peter F. Drucker

Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet

Thanks to Jason Fried, and our sponsor MailChimp.