5: Nonpoint Founders, Robb Rivera & Elias Soriano

Elias Soriano, vocalist (left) and Robb Rivera, drummer (right) before their show at the Chance Theater in Poughkeepsie, NY

Elias Soriano, vocalist (left) and Robb Rivera, drummer (right) before their show at the Chance Theater in Poughkeepsie, NY

Nonpoint is a heavy metal band that originated in Fort Lauderdale,  Florida. Robb Rivera is the drummer and founded the band in 1996 when he heard Elias Soriano singing "happy birthday" at a restaurant and convinced him to join his fledgling band. Almost 20 years later, Nonpoint is still going strong.

We met up with Nonpoint before one of their shows and talked about how their first record deal ended with them owing money to their label, how much revenue a band makes from Spotify (not much), and how they steadily grew a metal band into a multi-million dollar business. Robb even gives us some of his highly secretive Facebook tricks.

Nonpoint is no stranger to the work it takes to build and run a successful band. They've survived the big record labels, the Napster years, and the iTunes era by managing their band like the business that it is, and never losing sight of their product: the music.  

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